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- Guillaume Auger
- My action always had the same engine: improve the companie’s performance by better understanding of customers, employees and suppliers behaviors, when they enter in interaction. Having discovered the sale at Unilever then at Pfizer, my passage in the industry was determining for the suite of my action. Seduced by the industrial world and attracted by the reflection to the imaginary of the customer I have joined groups as Lintas, Havas then I created my own agency. Following an Executive MBA CPA/HEC in 91, I acted as independent on the brand strategy of France Télécom, Schneider, Lafarge, Sagem, Saint Gobain, Amadeus, and the customer relationships strategy of Bouygues Telecom, SC Johnson, GDF. With the emergence of Internet I joined Gemini Consulting to pilot Growth Strategy Pratice. Then, created Aplus Conseil to act with France Telecom, Capgemini, Bouygues Telecom, Renault Trucks, Gaz de France. In 2008, I decide to relaunched a structure, Positive Conseil, dedicated to the differentiation by the Experience Client and intervened with GDF Suez, EDF and Plan Creatif. And I give courses on industrial marketing at Cegos, on Emarketing (ESCP-EAP) and Customer Experience (HEC–Essec)
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